https://www.talidudin.com/artsync daily 0.75 2022-12-16 https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1631132953364-I4TY5FXN66A13WEQIWHG/The+Graffiti+Question+screenshot ArtSync - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1631134005954-35B4QKEYFI7N4Z7I09LP/Screen+Shot+2021-09-08+at+16.46.02.png ArtSync - ArtChat: Fashion Art Toronto Interview with artistic director Vessna Perunovich and artist Alex Beriault during Fashion Art Toronto. FAT is a five-day showcase of experimental, multi-sensory, art-influenced fashion presentations, performances, art installations, photography and short film. https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1631134259755-8ZBPI2509Q4EOPBHRLGB/Screen+Shot+2021-09-08+at+16.36.12.png ArtSync - The Grange Prize 2012 The Grange Prize is Canada’s largest photography prize and is a unique partnership between the Art Gallery of Ontario (AGO) and Aeroplan. I interviewed the winner Jo Hurst, Sophie Hackett - the Assistant Curator, Matthew Teitelbaum Director of AGO and Vince Timpano - President of AIMIA on location. https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1631133548122-ZJ1Y4W14FS2I4ZB8FXPO/Screen+Shot+2021-09-08+at+16.38.51.png ArtSync - Opening: Surendra Lawoti Interview with artist Surendra Lawoti at Gallery 44, as part of Contact, Toronto’s premier photography festival. His work focuses on Toronto’s homeless population along the Don river. https://www.talidudin.com/hey-carson daily 0.75 2022-12-16 https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586798346054-TMDQCM95398XEQ94BUKE/Screen+Shot+2020-04-07+at+20.16.19.png HeyCarson - 7 Must-Have Functionalities for E-Commerce Stores “…take you through the customer’s journey, from when they arrive in your store to when they complete their order. Each step has an opportunity to be made easier and smoother for your customers. From the homepage to the checkout page, there are functionalities that can make customers fall in love not only with your product, but your website as well. UX and a seamless digital experience play an important part in conversions.” https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586806470100-CSMDCF0JBI1DZD7YW1OF/Screen+Shot+2020-04-07+at+20.15.20.png HeyCarson - Understanding Your Buyer’s Behaviour to Increase Conversions “If you understand the behaviour of your buyers, you unlock the key to your marketing and advertising plans. In this week’s article, we examine the business, psychological and emotional aspects of buyer behaviour. We will also recommend some helpful tools to track their online behaviour in your store.” https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586808078157-Z4Q9ND1UABKOW66JMQ8Y/Screen+Shot+2020-04-07+at+20.15.00.png HeyCarson - What Are the Most Popular Shopify Themes and Why? “…it’s a template for how your store looks and feels. Think layout, style, colors and fonts – all factors that determine the design of your store. What you plan to sell in your store can help determine what theme you’ll choose. If your store sells cosmetics, a classy and stylish theme may be the way to go. If you’re selling snowboarding gear, something more edgy and ‘cool’ might be a good choice.” https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586810116352-MX0MKCJYBWSORCSWSTSX/Screen+Shot+2020-04-07+at+21.31.50.png HeyCarson https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586810093945-WYP0FLVRUFF8R65QZMDG/Screen+Shot+2020-04-07+at+21.32.39.png HeyCarson https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586810174604-1164BFR8ICCVP3OV3AN5/Screen+Shot+2020-04-07+at+21.31.13.png HeyCarson https://www.talidudin.com/home daily 1.0 2024-02-20 https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/7ee910e0-9807-4dd4-b5cc-cf015653fc2e/Screen+Shot+2022-09-29+at+10.10.20.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/8bab1aa4-a1d6-47b1-98a2-366e224602dd/Screen+Shot+2022-09-28+at+14.18.31.png Home https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/94cf9a89-7d77-4578-9945-30984d3a4d50/Screen+Shot+2022-09-28+at+14.41.05.jpg Home https://www.talidudin.com/ruby daily 0.75 2022-12-16 https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586537548922-9EHFDVMQ4FOHYP1C8HAT/Easter+Email+-+Generic.png ruby https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586537583055-WPJGXCW301SZ6VPLVYCP/Leap+Day+Florida.jpg.png ruby https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586537663326-38P17KACF77D3J4RUXIO/Valentine%27s+Day+Email+2.png ruby https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586204737612-OC7GJC7NZ59XA2BT3K1D/Screen+Shot+2020-04-06+at+16.20.01.png ruby - MICROSITE For The Good Wife Study I worked with the marketing and design teams to transform raw data from client surveys into reader-friendly and engaging information about female infidelity. As well as writing all the copy for the microsite, I created supporting content for social, email and an online quiz to collect emails for our marketing funnels. https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586289623995-2AFWCQNCMIUT2OM6VO6H/Screen+Shot+2020-04-06+at+20.11.48.png ruby https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586289686044-A1LG7MOPXDYTIRIUH48E/Stat ruby https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586289660783-LTWRSIRICHXKBXLOORRP/Screen+Shot+2020-04-07+at+15.59.49.png ruby https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586291586732-W73DEHTU533UWN6DKT3Y/tinmanning ruby Affair Dictionary https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586291535547-BZLP7NUUUF02NFVMOLP4/Device ruby - Stat Statistic https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586292706350-S5AXTCCQPTCOMXI14Q9G/Twitter ruby https://www.talidudin.com/endeavour daily 0.75 2022-12-16 https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586295293040-PIGPAG990CVJ4W2QSILW/Pinot+Noir Endeavour Drinks Group - Pinot Noir Article “…These ethereal wines have long inspired winemakers around the globe to put their own stamp on this lighter-style red, with many gaining a reputation for their highly individual, modern examples of one of the world’s most loved wines. Outside of Burgundy, pinot noirs labelled ‘Vin de France’ are exempt from the strict regulations governing appellation wines, with producers free to grow grapes wherever and however they wish. These wines are best enjoyed when young and fresh.” https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586296079116-BHZV8L34CEP1OZ5OGKO0/Halloween+Email Endeavour Drinks Group - Halloween Email Dan Murphy’s has a subscriber database of over 2.5 million people. In collaboration with marketers and digital designers, I was responsible for creating copy for all outgoing emails. This is a Halloween email that was featured on reallygoodemails.com. https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586296578932-032V40VAML03NG0K569G/Mr+Black Endeavour Drinks Group - Mr Black Coffee Liqueur Email “This bittersweet blend of bold and complex Arabica coffee and Australian wheat Vodka was born out of a desire to take Australia's coffee culture late into the night. Made by hand at the Mr Black distillery on the NSW Central Coast, it's crafted using a state-of-the-art roaster to get the flavour and consistency just right. The flavour is entirely derived from coffee and you will find no concentrates, flavourings or preservatives in this beautiful bottle. Coffee connoisseurs, rejoice! Mr Black has arrived and it's a deliciously smooth, sophisticated coffee liqueur. Expect a seamless balance of bitter and sweet perfect for sipping over ice after dinner or anytime a cocktail calls for a splash of coffee. Made from a confidential recipe, this beautiful blend underwent over 200 rounds of taste-tests to get the flavour just right. Hard to make and easy to drink, Mr Black is your secret ingredient for the perfect espresso martini.” https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586296845261-UM2PHIGG1A8E534EMMW1/Vodka Endeavour Drinks Group - Vodka Feature Email “This clear spirit is the base for some much loved classic and modern cocktails, but for those who prefer unadulterated Vodka, sip it chilled like they do in the Vodka belt. This excellent offer brings you award-winning Vodkas from Poland, Sweden and Australia as well as an extremely pure New Zealand Vodka made with natural spring water. A star-studded collection of some of the world's most recognised Vodkas as well as a few from upcoming local distilleries. The delicate flavour of the Belvedere Vodka is perfect for the elegant flavours of an Elderflower Fizz while the Absolut is the ideal spirit for the classic Vodka, Soda & Lime cocktail. From New Zealand we have VDKA, and what it lacks in vowels it makes up for with its distinctive and elegant taste. We suggest mixing it into a Bramble cocktail – the berry flavours will elevate the citrus and pepper flavours of the Vodka. Rounding off this collection is a beautiful spirit from Archie Rose, a Sydney distillery that's fused traditional and modern techniques in one perfect Vodka. Which is why it's perfect for a Vodka Mojito.” https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586300225389-TOSZTJVRLR5OLS24I3NJ/Mr+Black Endeavour Drinks Group - Mr Black Coffee Liqueur Carousel ads for Mr Black Coffee Liqueur. https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586300383771-JL9R8PFFC7C0CITIDUD9/Screen+Shot+2018-03-12+at+09.04.00.png Endeavour Drinks Group - #MyCraftReview Post for Dan Murphy’s Craft Review video series. https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586300445191-3IHN3MQOP320EO9VRLHC/Screen+Shot+2018-03-12+at+09.35.17.png Endeavour Drinks Group - Father’s Day Social content for the Father’s Day Campaign , I was responsible for campaign headline “Celebrate the Man” which was used across social, email and web. https://www.talidudin.com/wellcom daily 0.75 2022-12-16 https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586905209658-HK46AMBNHYG0VJBJC2PB/Screen+Shot+2020-04-14+at+18.57.08.png Wellcom https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586905190227-2PHOYTN0NNW4J6J1WGSI/Screen+Shot+2020-04-14+at+18.59.28.png Wellcom https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586905229939-C9QCOI8A71IOTLAMNI2L/Screen+Shot+2020-04-14+at+18.56.16.png Wellcom https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586906385321-F2ZXNNBRT2M8OTYRNFWN/Screen+Shot+2016-02-16+at+15.40.42.png Wellcom - Christmas Slogan Slogan for Freedom’s 2016 Christmas Campaign which was featured in the catalogue and online assets such as banners, landing pages and social media pages, https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586906884695-Y7S2WC0UBPGRKBZ04HED/christmas-in-july.gif Wellcom - Christmas in July Image created for social for Freedom’s Christmas in July campaign. https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586908528793-M18VPGLQ4E8QYGCY9RKO/alex-butta-quote-and-photo1.jpg Wellcom - Designer Quote Image and copy created on behalf of Alex Butta, an Australian designer that Freedom collaborated with. https://www.talidudin.com/launch daily 0.75 2022-12-16 https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586812699974-9M1YLS5SJFTPYTZTZWR5/CpeqN3AWEAAh9j9.jpg Launch - Twitter posts for RedEye Apps RedEye develops digital engineering and SaaS solutions with organisations around the world that own and operate complex assets and critical infrastructure. During my time with Launch, RedEye sponsored a conference about the future of work, during which I had to livetweet and post content. The account went trending in Australia. https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586820108759-Z2VPIEIOZ0WCDSLD9R4Y/RedEye+tweet.jpg Launch https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586820139057-CW78MQKC4DVMDMYDOQZU/CoV-shSXEAApITL.png Launch https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586817545794-IPWAXWJKDRWJK2JM4L0P/Screen+Shot+2020-04-13+at+18.26.38.png Launch - Future of Work Whitepaper A whitepaper on the evolution and future of work for RedEye Apps, created with the Launch team to position RedEye as a thought leader. This was presented and released to the public in conjunction with the Future of Work conference. https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586819917314-LULYBXR4CCL6SAYQAQWD/Neto+eCommerce+Infographic.gif Launch - Online Consumer Habits Content I created for Neto, a Australian retail and wholesale management platform that provides a complete solution for ecommerce, POS, inventory & fulfilment. For this I had to translate raw data into a consumer-friendly and visually appealing infographic. https://www.talidudin.com/contact daily 0.75 2022-12-16 https://www.talidudin.com/more-work daily 0.75 2022-12-16 https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586920771940-Q2GI9NKHT4LOCSYN8SS2/Kuzco+Rebrand+Copy.jpg More Work - Brand Relaunch Copy “The world of lighting design is always evolving, and with it so are we. Lighting is but one piece of the challenge of creating a space - our products bring original design without style compromise, satisfying in their artistry and timeless elegance.” https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586921436735-OC23P3G62X9DDJ0DGB7A/Screen+Shot+2020-04-14+at+23.30.03.png More Work - Catalogue + Product Copy “We would like to welcome you to our newest catalog and share our latest anthology of light. In these pages lies a perfect balance between form and aesthetic, taste and functionality. No detail is too small, and each piece is approached with artistry, engineering and authenticity.” https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586923552588-SMJ69MZYVVKSF09REBMY/Screen+Shot+2020-04-15+at+00.05.12.png More Work - Product Copy “Fall in love with the simplicity and romance of Amor, the delicate glow of which will instantly create a romantic atmosphere. Available in our Natural Brass finish, with an opaque tube that softly diffuses the light, it has an atmospheric and calming effect.” https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1612484054939-E1VJPFQ7XOA2ZLA8LUE1/Screen%2BShot%2B2020-04-15%2Bat%2B00.04.25.jpg More Work - Catalogue Copy “The Alora collection embodies the philosophy that illumination can be achieved through beauty and creativity. Timeless, transitional fixture designs are complemented with refined finishes and superior materials. Alora, of Greek origin, means shining light, and defines our brand’s vision. A shining light in style, quality and customer care.” https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586798346054-TMDQCM95398XEQ94BUKE/Screen+Shot+2020-04-07+at+20.16.19.png More Work - 7 Must-Have Functionalities for E-Commerce Stores “From the homepage to the checkout page, there are functionalities that can make customers fall in love not only with your product, but your website as well. UX and a seamless digital experience play an important part in conversions.” READ https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586806470100-CSMDCF0JBI1DZD7YW1OF/Screen+Shot+2020-04-07+at+20.15.20.png More Work - Understanding Your Buyer’s Behaviour to Increase Conversions “If you understand the behaviour of your buyers, you unlock the key to your marketing and advertising plans. In this week’s article, we examine the business, psychological and emotional aspects of buyer behaviour. We will also recommend some helpful tools to track their online behaviour in your store.” READ https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586305054423-2RG97B5X0GJJG4F8TOSO/Screen+Shot+2020-04-07+at+20.15.00.png More Work - What Are the Most Popular Shopify Themes and Why? “…it’s a template for how your store looks and feels. Think layout, style, colors and fonts – all factors that determine the design of your store. What you plan to sell in your store can help determine what theme you’ll choose. If your store sells cosmetics, a classy and stylish theme may be the way to go. If you’re selling snowboarding gear, something more edgy and ‘cool’ might be a good choice.” READ https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/d4c47530-a3a4-44f5-8742-904471f5e4a4/Screen+Shot+2022-09-29+at+13.26.29.jpg More Work - Why clean with steam? Steam deodorizes and sanitizes with heat and moisture and since the only ingredient required for the Brio Plus 400CC is water, cleaning has never been safer, healthier, more cost-effective, or environmentally friendly. The premium choice for professionals and the most discerning homeowners. https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586906385321-F2ZXNNBRT2M8OTYRNFWN/Screen+Shot+2016-02-16+at+15.40.42.png More Work - Christmas Slogan https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1586908528793-M18VPGLQ4E8QYGCY9RKO/alex-butta-quote-and-photo1.jpg More Work - Designer Quote https://www.talidudin.com/westmount-solutions daily 0.75 2022-12-16 https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1617928152504-94E6HVRVUT6CA4JFAZ1M/Screen+Shot+2021-03-30+at+10.53.22.png Westmount Solutions https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1617927795247-F31P0C3V6LD1WS7NF97M/Screen+Shot+2021-04-08+at+20.22.56.png Westmount Solutions https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1617927705287-730COD36TIFNV6G284V9/Screen+Shot+2021-03-30+at+10.48.29.png Westmount Solutions https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1617927937515-FWPLUBM2NG1CI926ATXL/Screen+Shot+2021-04-08+at+20.13.45.png Westmount Solutions https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1617927619247-CSGZ9WTTZMKAWBHELM19/Screen+Shot+2021-03-30+at+10.48.04.png Westmount Solutions https://www.talidudin.com/b12 daily 0.75 2022-12-16 https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1618026612772-NSR1UKYGY4HEM17RG2FX/Screen+Shot+2021-03-30+at+11.03.31.png B12 https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1618026968086-UUUJNE4DUBP4K49FPMWH/Screen+Shot+2021-03-30+at+11.17.34.png B12 https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1618026699995-W89MP5NR8XI7ZAF8LLXM/Screen+Shot+2021-03-30+at+11.09.46.png B12 https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1618026748042-HT7SS91JI23HJDKERR2G/Screen+Shot+2021-03-30+at+11.10.14.png B12 https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1618026814368-7X18EP06T8FK2KYLO5QN/Screen+Shot+2021-03-30+at+11.17.02.png B12 https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1618026572891-PTTVNRS5N7B2NG9L21HP/Screen+Shot+2021-03-30+at+11.03.09.png B12 https://www.talidudin.com/color-space daily 0.75 2022-09-29 https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/afa38550-c6b3-42d8-90e6-98719852725c/Screen+Shot+2022-09-12+at+13.16.58.jpg Color Space https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1617926508012-GIN86LMH5Y8FJIL8Y1X0/Screen+Shot+2021-04-08+at+19.31.59.png Color Space https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/1617926053982-RSKBQ8HOI8POMH5LLT0A/Screen+Shot+2021-03-30+at+10.29.08.png Color Space https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/3cf233cf-ef9a-42b9-9cf6-1fde21877e68/Screen+Shot+2022-09-12+at+13.34.35.png Color Space https://www.talidudin.com/ecobee daily 0.75 2024-02-20 https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/fad32b71-281e-41a9-82d2-cc25b0f4627a/Screen+Shot+2022-09-28+at+13.55.35.png ecobee - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/7f8c98e8-f328-44df-99fa-2ea4c63f1819/Screen+Shot+2022-09-28+at+14.06.56.png ecobee - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/2e80bf81-8f94-40ae-a564-1f4a08817b8e/Amazons+store+banner ecobee - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/0e8435ab-cf36-4ddc-92bb-3698235768f8/Screen+Shot+2022-09-28+at+13.52.44.png ecobee - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b80711b989a5becad8009/2c0cc1c8-86cb-4c1f-ae94-312bd67f0daf/Screen+Shot+2022-09-28+at+1.46.22+PM.png ecobee - 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