HeyCarson
HeyCarson is a SaaS business and a #1 rated official Shopify expert team. The HeyCarson team has completed over 50k small tasks for thousands of Shopify store owners, handling small theme tweaks, app integrations, custom development and graphics adjustments. It also has a 100,000 Facebook group for e-commerce entrepreneurs.
During my time with the team I was responsible for writing their weekly blog to drive traffic to the site, collaborating with guest writers, art-directing the creation of accompanying images and FB copy for each article.
BLOG ARTICLES
7 Must-Have Functionalities for E-Commerce Stores
“…take you through the customer’s journey, from when they arrive in your store to when they complete their order. Each step has an opportunity to be made easier and smoother for your customers.
From the homepage to the checkout page, there are functionalities that can make customers fall in love not only with your product, but your website as well. UX and a seamless digital experience play an important part in conversions.”
Understanding Your Buyer’s Behaviour to Increase Conversions
“If you understand the behaviour of your buyers, you unlock the key to your marketing and advertising plans. In this week’s article, we examine the business, psychological and emotional aspects of buyer behaviour. We will also recommend some helpful tools to track their online behaviour in your store.”
What Are the Most Popular Shopify Themes and Why?
“…it’s a template for how your store looks and feels. Think layout, style, colors and fonts – all factors that determine the design of your store.
What you plan to sell in your store can help determine what theme you’ll choose. If your store sells cosmetics, a classy and stylish theme may be the way to go. If you’re selling snowboarding gear, something more edgy and ‘cool’ might be a good choice.”
